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Will an MBA Help You in Your Business?

There has been much written about whether or not an entrepreneur needs an MBA to be successful in his or her business. I thought I’d share why it works for a Raleigh-based entrepreneur.

Liliana Cantrell is the founder of Sweetie Pie Organics, an organic baby snack food company. I heard about her company when one of my MBA students began an internship with her. It was not until I met her that I realized that she herself has an MBA. So, I was curious about how her MBA has helped her build her business.

By KAREN MISHRA
Assistant Professor of Marketing

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